Analysis of a professional music video

We watched a professional music video (Ne-yo - Closer).
It is a really good video with obviously a lot of money put into it for all the special effects they used on the lighting and studio alone. We really like it how the lights change to the rhythm and beat of the music, so that when it slows down the lighting on the back wall is slow almost water like, and when the beat speeds up the lights speed up too and become more choppy to fit with the music which looks really effective and good. They use the lighting to create a shadow figure effect too, so that when people are dancing the viewer can only see the shadow of the person dancing because of the lights behind them. The video uses kinetic typography a lot really well, it even uses letters such as 'O' to have an image inside which the camera then zooms in to. The video does quick snappy cuts from different images and sets back and forth so we found it hard to get bored as it always has something new to look at which is interesting. Various shot types are used. Close up, distant, portrait, point of view. An interesting effect is used towards the end of the video to link the different dances that have been recorded. They are linked with a blink/shutter effect, so one minute it will be the singer dancing by himself then quickly there will be people behind him as if the viewer has just blinked and loads of other people have popped out of nowhere which looks really good. There is not really a storyline behind this music video. It is more effect based and the dancing and actions included relate to the lyrics rather than an individual storyline. The change of image cuts also change to the beat of the music which looks good and helps the audience get a better sense of the music and feel a bit more involved.